USA NETWORK’S CHARACTERS UNITE NATIONAL BUS TOUR
TO COMBAT HATE AND DISCRIMINATION MAKES A STOP IN CLEVELAND, IN PARTNERSHIP WITH TIME WARNER CABLE
Guests to the Special Activation Can Create Free,
Customized T-Shirts, Photos and Videos to Join
USA’s “I Won’t Stand For…” Movement to Promote
Greater Tolerance and Acceptance
WHAT:
As part of its award-winning Characters Unite public service campaign, USA Network has launched a national bus tour to help spread the message that everyone, everywhere can help stop hate and all forms of discrimination simply by saying “I won’t stand for…” it anymore. On February 18th [Update: AND February 19], the “I Won’t Stand For…” tour will stop at Cleveland’s Public Square from 11am to 8pm, in partnership with Time Warner Cable.
At the special activation, participants will be able to create a free “I won’t stand for…” t-shirt, personalizing it by stamping a word to fill in the blank, such as bullying, racism, religious intolerance, sexism, homophobia, ableism and more. In addition, consumers can take a photo to be part of the Characters Unite gallery and immediately share the image with their friends and family via social media. Guests can also film an “I won’t stand for…” video to join hundreds of people – including stars of USA’s hit shows, athletes and political leaders -- in lending their voices to the Characters Unite movement.
The tour is part of USA Network’s Characters Unite Month. Throughout February, the Network shines a spotlight on the importance of promoting greater tolerance, respect and acceptance through extensive on-air programming, digital content and community events across the country.
Following its launch during Super Bowl weekend in New Orleans, the “I Won’t Stand For” tour is also making stops in Denver, Nashville, Atlanta, Chicago and Dearborn, MI, as part of The Henry Ford Museum’s National Day of Courage in celebration of Rosa Parks’ 100th birthday.
More information and resources are available for consumers at www.charactersunite.com
WHEN/WHERE:
Monday, February 18, 2013 and Tuesday February 19, 2013
11:00AM-8:00PM
Public Square
50 Public Square
Cleveland, OH 44113
Characters Unite, USA Network's award-winning public service program, was created to address the social injustices and cultural divides still prevalent in our society. Inspired by USA Network's iconic "Characters Welcome" brand and with the support of leading national nonprofit organizations, the ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance -- on-air, online, and in communities across the country. www.charactersunite.com
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
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