News Release
For Immediate Release
All Hail the Return of Hops!
International Beer Fest is Back for Another Round
(Cleveland, OH) The I-X Center proudly announces the return of International Beer
Fest, the largest showcase and competition of world beers in the Midwest, held May 11
& 12, 2012, at the I-X Center in Cleveland. The event will feature three public tasting
sessions with over 200 stellar breweries from around the world pouring upwards of 800
select beers – tickets are on sale now at www.ixbeerfest.com.
“We were very pleased with the attendance last year, and are looking to build on the
excitement and enthusiasm the event generated,” said Robert Peterson, President, I-X
Center. “International Beer Fest has quickly grown to become the largest beer centric
festival in the Midwest, and we hope to get bigger and better with each installment.”
International Beer Fest features appearances by celebrity brewers, respected authors
and entertaining personalities sharing enlightening industry insights on The
SPEAKeasy, Brew U and Tasting Room stages. From discussions to demonstrations
and food pairings, renowned beer experts reveal how they have shaped the industry and
will meet patrons during interactive sessions (schedules can be found on
www.ixbeerfest.com). In addition to the stages, the Real Ale Bar returns to the show
floor with a variety of cask-conditioned beer, including Founder’s Brewing Company’s
Centennial IPA.
International Beer Fest Features:
Educational programming abounds at Brew U, where beer-centric demonstrations and
discussions presented by regional brewers highlight trends in beer styles, food pairings,
economic developments and sustainable brewing.
The International Beer Fest Awards Ceremony is hosted on The SPEAKeasy stage
between scheduled presentations across all three sessions by some of the world’s most
highly regarded brewmasters and industry professionals.
The Tasting Room offers seminars on food and beer pairings identifying beer flavors
and more.
Vendors specializing in beer-related products offer their wares on the Fest Floor.
Officially licensed brewery apparel and event merchandise will be available exclusively
in the Festival Store.
Live entertainment including a Silent Disco, plus a selection of Cleveland’s premier
Food Trucks and more!
NEW! Mixology Bar and Meads & Cider Showcase, featuring a full-range of unique beer
alternatives.
All features are included with ticket purchase. Patrons keenly interested in exceptional
beers and a unique encounter can also purchase a VIP exBEERience ticket which
includes all of the Fest Features above, PLUS additional tasting tickets, commemorative
t-shirt and access to the VIP Brewers Lounge, where tappings of limited edition beers
not available on the main floor, complimentary hor d’oeurves and the opportunity to meet
and mingle with renowned brewers are available.
Tasting Sessions:
Session 1 -- Friday, May 11 from 7-11 p.m.
Session 2 -- Saturday, May 12 from 1-5 p.m.
Session 3 -- Saturday, May 12 from 7-11 p.m.
-moreINTERNATIONAL
Pricing:
Single-Session General Admission
(Choose from Session 1, 2, or 3): $45
Single-Session “VIP exBEERience”
(Choose from Session 1, 2, or 3): $75
ALL-Session General Admission
(Includes ALL 3 Sessions): $120
ALL-Session “VIP exBEERience”
(Includes ALL 3 Sessions): $200
Designated Driver Ticket - excludes alcohol sampling
(Choose Session 1, 2, OR 3): $10
To maximize the VIP exBEERience, only a limited number of tickets are available.
General Admission Ticket includes:
Admission to selected session(s)
36 tasting tickets good for 2-ounce pours each
Commemorative tasting cup
Access to all public special appearances, demonstrations and educational programming
Festival program
VIP exBEERience Admission Ticket includes:
ALL benefits of General Admission PLUS....
6 additional tasting tickets good for 2-ounce pours each
Commemorative T-Shirt
Access to VIP Brewers Lounge to enjoy select rare and/or limited edition beers
Exclusive programming
Opportunity to meet and mingle with prominent Brewers
Complimentary hors d’oeurves and food pairings
International Beer Fest is held May 11 & 12, 2012, at the I-X Center in Cleveland,
Ohio, One I-X Center Drive on Route 237, adjacent to Cleveland Hopkins Airport. It is
easily accessible from I-480, I-71 and the Ohio Turnpike. Tickets may be purchased
online at www.ixbeerfest.com. For more information call 216.265.7468 or visit us online
at www.ixbeerfest.com. Follow International Beer Fest on Facebook and Twitter!
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